![]() ![]() The technology savvy connected consumers are constantly been updated through the extensive pool of information accessed by them on a daily basis. Marketers of Personal Care Products are increasingly trying to cater the changing demands of the modern consumer who has information at their dispense, which is just a click away. In conclusion, paper postulates directions for the future researches in line with empirical justifications. Importance of customer awareness, innovativeness, service quality, trust and security aspects related to e-services and prioritizing of marketing to motivate adoption of e-banking solutions has been unveiled by the discussions. Article is organized as a concept paper to emphasize some of the case evidences with special reference to consumer electronic banking whilst arguments have been supported empirically. Research paper attempted to introduce practice related insights by discussing cases that were found within the domain of e-banking adoption. Hence, literature review was exploited as the main research tool. This article review founded on the concept of e-banking adaption in line with theoretic and empirical discussions. Amidst these changes e-banking adoption has gained limelight as a researchable notion owing to challenges attributed in different markets and country contexts. E-banking facilitates bank customers to engage in an array of banking services via banks' official websites. Technological advancement and internet facilities have demanded rapid changes radically in the financial services sector service delivery. Within technological transformation arena, retail financial services which includes retail banking activities performs a pivotal role. Fast-paced expansion of information and communication technology (ICT) revolutionizes different facets of contemporary human life and global economic landscape to a greater extent.
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